Erik Luchauer

I’m passionate about optimization and find meaningful joy in helping teams create better products with ease and efficiency.

Product Management

The job of a product manager, regardless of the product, requires a deep knowledge of the product and the ability to identify the needs of the customer and how they align with the larger business objectives. But it doesn’t stop there, a product manager must also define the metrics for success and rally a team to do the work of turning an idea into something tangible and real.

I’m passionate about optimization and find meaningful joy in helping teams create better products with ease and efficiency. As a product manager, I want to cast a vision for a product that will delight the customer and enable my teams to do their best work.

Web Performance

While I was the Product Manager of Web Performance at REI Co-op, it was my responsibility to make our front-end experience fast and enjoyable for all customers.

While Core Web Vitals and other metrics were key results that our team was measured against, we also worked with our internal front-end development community to identify areas where backsliding might occur. We partnered with cross-functional teams to build performance budgets that were custom-tailored to each microsite and would allow each team to focus on the metrics that mattered most to them. We also established and cultivated a culture of performance at the co-op, turning many of our goals into first- and third-party imperatives.

Search Engine Optimization (SEO)

Before Web Performance, my focus was on Search Engine Optimization and improving the technical SEO of the product and search pages for REI. I held a similar role at Vox Media (Vox, SB Nation, The Verge, etc.) and in both roles I would conduct organic search analysis, identify areas for optimization, educate stakeholders or newsroom staff on best practices, and partner with engineering teams to build solutions that would increase search visibility and ultimately drive revenue.

I have also worked in and around newsrooms for the better part of two decades (Vox Media, Gannett/USAToday, and E.W. Scripps), and have endeavored to help journalists get more eyes on the stories they tell with the help of clean and efficient SEO.

Project Management and Engineering

With an additional background in computer science and interactive project management, I’m able to bridge the gap with developers and stakeholders, while still advocating for performance and SEO goals as a subject matter expert. Take a look at my full resume if you’re looking for more.

Outside of Work

Living in the Pacific Northwest, I like to spend time in the mountains and waterways with my family. I love live music and learning about new bands. I’m also a fan of peaty Islay scotch and enjoy learning about whiskies. My love of cycling and donuts led to the creation of the DC Donut Crawl, a bike event that I started when we lived in Washington, DC.